Process
We combine editorial judgment with production automation.
Discovery
We study your existing content, audience, editorial voice, and technical infrastructure. No assumptions — just research.
Architecture
We design the newsletter strategy: format, frequency, segments, automation rules, and integration points with your CMS.
Production
We build everything: templates, automation pipelines, voice guidelines, and test runs. Nothing launches without your sign-off.
Operation
We run your newsletter — or your newly trained team does. Either way, the system is built for consistency and scale.
Optimization
We monitor performance, test variations, refine segments, and improve deliverability. Continuous, data-informed improvement.
Technology
Tools we work with
Automation
Workflow automation
n8n, Make, Zapier — workflow automation that connects your systems.
AI Production
AI-powered content workflows
Python, MCP servers — AI-powered content workflows with editorial oversight.
Integration
Platform integration
Ghost, Mailchimp, Beehiiv, HubSpot — we work with your existing platforms.
Analytics
Performance tracking
Custom dashboards — performance tracking tailored to editorial KPIs.
Key differentiator
Your newsletter should sound like you, not like us
The hardest part of outsourced content isn't the production — it's the voice. Readers notice when a newsletter doesn't match your tone.
We solve this by analyzing your existing editorial output — articles, broadcasts, social posts — and building a detailed voice profile. This profile guides our AI production tools and our human editors, ensuring every newsletter reads like it came from your newsroom.
Compliance
Built for regulated industries
Media companies operate under specific regulatory and ethical frameworks. We build newsletter operations that respect them.
- GDPR and CAN-SPAM compliance
- Transparent data handling and subscriber consent
- Editorial independence and attribution standards
- Audit trails for content sourcing